Wyred 2 Win
That's the name of my new coaching, podcasting, adventures in life business.
Interesting story how this name came about.
I've been pondering my future entrepreneurial endeavors for quite some time now. First of all, I ended for good a project I thought was going to be my future long-term business about 4 months ago.
A hard, but necessary pill to swallow, all things considered.
In the intervening time, I've started a couple of new projects, only to realize I just don't have it in me to pursue these projects with gusto due to being utterly exhausted emotionally from the pending divorce.
A short while ago, I was driving along. I think I was taking my son back to his mom's house. I was just thinking about all the things I've done in the last 5-6 years - and how disappointing it is that nothing, in spite of huge investments of time and resources, has panned out. I mean, I have a few stories to share, but that's it. No real equity in any of my many business endeavors.
Then a thought came to me... "It's as though you're hard-wired for failure."
This hit me like a ton of bricks.
This is my situation: I've been podcasting for 4 years now, and have made maybe $2000 as a direct result of my efforts - and that's a generous estimate. Hey, let's not poo-poo it. $2000 is $2000. And now I make my living editing other people's podcasts, which is something I definitely don't take for granted.
But considering all the training, time, resources I've invested into myself as an individual, as well as my entrepreneurial endeavors, I should be the owner of a self-sufficient business built around a podcast by now. In spite of my successes, it's a monumental disappointment.
So this isn't someone who has a successful podcast with a million+ downloads, bringing in advertising revenue, using it as a funnel for some kind of business - who's all of a sudden having a moment of doubt that he has to shake off and proceed with his victorious plans.
No. It's a guy who has poured his heart and soul into a business endeavor, not to mention a relationship, and has nothing to show for it but a big 'ol shit sandwich - elegantly adorned with moldy limburger cheese and horseradish sauce that's gone bad.
"It's as though you're hard-wired to fail."
There was no pep talk. There was no, "Okay, James, snap out of it and go do what you were put on the earth to do."
Just a sober realization that it was the truth.
So I drop my boy off, go back to my apartment. This thought keeps running through my mind.
"Hard-wired to fail."
It was pretty discouraging, I'm not gonna lie.
"Hard-wired to fail... That may be true, but you need to hard-wire yourself for success."
Hard-Wired for Success...
Has a nice ring to it, doesn't it?
Waking up with that thought running through your mind definitely puts a pep in your step. Gives you hope for the future. You're not allowing your past failure to determine your future outcome. You have a say in what happens in your own life, your business, your relationships.
So, I did what any online entrepreneur would do. Go to godaddy.com and see if "hardwiredforsuccess.com" is available.
It's available. Of course. What kind of idiot would use such a cumbersome url for their business?
Then you're paring down; simplifying.
"Hard Wired for Success" is kind of a mouthful. Maybe something else would be better.
"Wired for Success". It's an improvement, but is it really the best you can do?
Wired to Win.
There it is.
Then spell it Wyred. Why Y, you ask? Just a little reminder to always think and do just a little bit different from what's expected.
Url: wyred2win.com (Spell the word "to" and it looks like "Wyred Town" wyredtowin.com)
Wyred 2 Win... Has a nice ring to it, don't you think?
So, that's my story of how my new business came into being - and I'm sticking with it.
A podcast by that name will launch tentatively on 1 Sep, 2019. I wish it could be sooner, but I really think it would be best to let this storm cloud of divorce pass over (hopefully June timeframe), then let a little time pass to go into it with the best frame of mind possible.
But I'll be blogging in the meantime, both on my website and via email. If you'd like to follow this project, just join my email list and I'll keep you abreast.